美诚月饼品牌运营方被罚50万元

Core Viewpoint - Guangzhou Meicheng Food Co., Ltd. has been fined for false advertising related to the promotion of its mooncakes during a live-streaming event before the 2024 Mid-Autumn Festival, where the company's operational details were misrepresented [1][2]. Group 1: Administrative Penalty Details - The company received an administrative penalty totaling approximately 504,635.25 yuan, which includes a fine of 500,000 yuan and the confiscation of 4,635.25 yuan [1][2]. - The penalty was imposed by the Market Supervision Administration of Huadu District, Guangzhou [2]. - The violation involved misleading claims about the company's operational history, scale, and brand recognition during live-stream sales [1][2]. Group 2: Legal Basis for Penalty - The penalty was based on the Anti-Unfair Competition Law (revised in 2019), which prohibits false or misleading commercial advertising [2]. - The law stipulates fines ranging from 200,000 to 1 million yuan for serious violations, with potential revocation of business licenses for severe cases [2]. - Additional regulations referenced include the Advertising Law of the People's Republic of China and the Online Transaction Supervision and Administration Measures [2].