四川自贡 非遗灯会上演“金融对话”

Core Insights - The article highlights a creative anti-money laundering (AML) campaign by the People's Bank of China (PBOC) in conjunction with the renowned Zigong International Dinosaur Lantern Festival, integrating financial knowledge into a cultural heritage event to engage the public, especially the youth [1][2][3] Group 1: Campaign Overview - The PBOC's Zigong branch organized an AML promotional event themed "Inheriting Craftsmanship, Accompanying Anti-Money Laundering," aiming to merge financial education with the cultural significance of the lantern festival [1] - The event utilized the festival's large visitor turnout to disseminate financial safety knowledge and AML awareness in a festive atmosphere, making the information more relatable and engaging [1][3] Group 2: Interactive Elements - The campaign featured interactive installations, including promotional boxes that served as knowledge checkpoints, displaying the dangers of money laundering and prevention tips [2] - Staff dressed as traditional characters engaged visitors through games and quizzes, enhancing participation and retention of AML knowledge [2] Group 3: Public Response and Impact - The event attracted over 100,000 participants, with significant online engagement, demonstrating the effectiveness of combining education with entertainment to improve public understanding of AML issues [3] - Feedback indicated that the interactive approach made the topic of AML more accessible, shifting perceptions that it was solely a concern for banks and law enforcement [3]