兰博基尼终止豪华纯电动车项目,称目标市场需求极低
Xin Lang Cai Jing·2026-02-24 03:55

Core Viewpoint - Lamborghini's CEO Stephan Winkelmann confirmed that the previously planned electric SUV, Lanzador, will not be included in the future product lineup due to market readiness concerns [1] Group 1: Product Development - The Lanzador was originally scheduled for release in 2028 but has faced multiple delays over the years before the decision to terminate its development [1] - Winkelmann emphasized that investing heavily in electric vehicle development at this stage would be an "expensive hobby" given the current market conditions [1] Group 2: Market Acceptance - The acceptance curve for electric vehicles among Lamborghini's target market is flattening and is approaching zero, indicating a lack of readiness for such products [1]

兰博基尼终止豪华纯电动车项目,称目标市场需求极低 - Reportify