春节自驾更多人“一路向南”，“一老一小”为主力境外小众目的地受青睐

Group 1 - The core viewpoint of the report indicates a significant increase in both domestic and international self-driving travel during the 2026 Spring Festival, driven by factors such as the late holiday timing and convenient leave arrangements, with domestic car rental orders increasing by 13% and international orders by over 16% [1][5] Group 2 - The domestic self-driving market experienced a dual peak during the Spring Festival, characterized by the rigid demand for family reunions and the enthusiasm for southern vacations, with popular destinations being Hainan, Yunnan, and Guangdong, and overall order volume increasing by over 11% [3][5] - Classic self-driving routes remain popular, including the Hainan circular route and the scenic route from Kunming to Dali, with the average car rental period increasing by 7% and daily spending rising by 9%, reflecting a trend towards deeper and slower travel [3][5] Group 3 - The outbound self-driving travel market saw a significant growth in orders, with a 16% increase, and the peak travel period shifted to February 8-10, highlighting travelers' strategy of off-peak travel [5][6] - The rise of the "visiting relatives + tourism" model is a notable trend, with users completing both domestic and international self-driving trips increasing by 68% [5][6] Group 4 - Emerging destinations are gaining popularity, with South America showing the fastest growth, particularly Chile and Argentina, which saw increases of 218% and 246% respectively, while Oceania grew by over 30% [6][8] - Lesser-known cities are attracting more experienced self-driving enthusiasts, leading to a significant increase in bookings for these destinations, which require more planning and preparation [8] Group 5 - The source of outbound self-driving tourists is changing, with significant growth in demand from midwestern cities, such as Chongqing and Wuhan, which saw nearly 60% growth, indicating that self-driving travel is expanding beyond first-tier cities [8][10]