冷资源更热 热资源更火——发自承德

Core Insights - The article highlights the transformation of Chengde's tourism industry, focusing on the integration of ice and snow activities with hot spring experiences to create a year-round tourism model [1][8]. Group 1: Ice and Snow Tourism Development - The 2025-2026 Chengde Ice and Hot Spring Tourism Season aims to provide a winter cultural and tourism feast, promoting a shift from seasonal to year-round tourism [1]. - Chengde is enhancing its ice and snow industry by upgrading facilities, such as the Jinshanling Galaxy Ski Resort, which features over 30 kilometers of ski trails and is capable of hosting international events [4]. - The ice and snow tourism boom has led to increased visitor numbers, with the Jinshanling Ski Resort receiving over 27,000 visitors this season, a 20% increase year-on-year, and creating job opportunities for over 200 local residents [6]. Group 2: Hot Spring Industry Expansion - Chengde is leveraging its hot spring resources, particularly the unique qualities of the Longhua Qijia hot springs, to develop a comprehensive wellness tourism model that includes accommodation, dining, and health services [7]. - The "Royal Summer Resort · Hot River Hot Spring City" brand is being promoted, with initiatives to integrate hot springs with ice and snow activities, enhancing the overall tourist experience [7]. - Local businesses, such as the "Yikeju" hot spring homestay, have seen significant profit increases, with occupancy rates reaching over 90% during peak seasons [7]. Group 3: Cultural Integration and Promotion - Chengde is integrating intangible cultural heritage, such as Manchu paper-cutting and traditional crafts, into its winter tourism offerings, enhancing the cultural appeal of the region [8]. - The city is implementing strategies to promote cultural tourism, transitioning from a single-activity focus to a multi-faceted approach that includes seasonal events and local traditions [8][9]. - Efforts to enhance brand visibility include inviting foreign social media creators as tourism ambassadors and hosting international cultural exchange activities, broadening Chengde's tourism reach [9].