广东成为春节档票房冠军广东重返春节档全国票房冠军

Core Insights - Guangdong has regained its position as the box office champion during the Spring Festival, with ticket sales exceeding 5.68 billion yuan as of February 23, marking a return to the top since 2021 [1] Box Office Performance - The total number of screenings in Guangdong reached 463,000, attracting over 12.4 million viewers, leading the nation in both metrics [1] - The average ticket price in Guangdong was 45.87 yuan, which is lower than the national average, indicating the effectiveness of the "low-price benefit" strategy in stimulating consumption in lower-tier markets [1] City-Level Highlights - Major cities like Guangzhou and Shenzhen performed exceptionally well, with both cities achieving box office revenues exceeding 100 million yuan during the festival [1] - Guangzhou ranked third among cities nationwide with a box office of 1.20 billion yuan, while Shenzhen surpassed 1.06 billion yuan, placing it among the top cities for box office revenue [1] - Other cities such as Foshan, Zhuhai, and Zhongshan also reported impressive box office results [1]