接待量、消费额双增长！2026 年春节镇江文旅市场“马力十足”

Core Insights - The tourism market in Zhenjiang experienced significant growth during the 2026 Spring Festival holiday, with a total visitor count and consumer spending increasing by 26.75% and 26.07% respectively compared to the previous year [1][4] - The integration of cultural and tourism activities, along with innovative consumption scenarios, contributed to the vibrant market atmosphere [4][7] Group 1: Market Performance - During the nine-day holiday, the average daily visitor count and spending increased by 12.67% and 12.06% respectively [1] - UnionPay's data indicated a 48.12% increase in off-site tourism spending compared to the 2025 Spring Festival, with the first day alone seeing spending reach 185 million yuan [4] - The accommodation sector saw a notable increase in overnight visitors, with its share rising to 24.55%, up 15.13 percentage points from the previous year [4] Group 2: Event and Activity Highlights - A total of 234 cultural activities and nearly 100 tourism events were organized, enhancing the appeal of various attractions [7] - Notable attractions like San Mountain and West Jin Ferry saw visitor numbers reach approximately 500,000 during the holiday, with daily averages significantly exceeding the previous year's figures [7] - Rural tourism also thrived, with events attracting nearly 20,000 visitors daily, and popular hiking trails experiencing heavy foot traffic [7] Group 3: Service and Safety Measures - Comprehensive safety measures were implemented, including inspections of key tourist sites and real-time monitoring of visitor data [8] - A total of 222 enforcement personnel were deployed to ensure compliance and maintain order in the tourism market [8] - The city provided 5,779 free parking spaces for visitors and offered various services to enhance the tourist experience [8]