SHEIN创始人许仰天：将继续扎根广东，投入超100亿元建设智慧供应链体系

Core Insights - SHEIN's growth is significantly attributed to the supportive environment in Guangdong, with platform export exceeding 100 billion yuan since its establishment in Guangzhou in 2014, covering over 160 countries and regions [3][9] Group 1: Growth Factors - The complete industrial ecosystem and excellent business environment in Guangdong have been crucial for SHEIN's rapid growth, enabling a supply chain model that compresses delivery time to 2-3 weeks [4][10] - SHEIN has nearly 10,000 suppliers in Guangdong, contributing to over 600,000 jobs in the province, highlighting the region as a vital development ground [4][10] Group 2: Business Model Innovation - The deep integration of manufacturing and service sectors has allowed SHEIN to create a global business model, utilizing digital insights to drive production based on real-time market trends [5][11] - The company employs a fast-response model that transforms fragmented market demands into production directives, enhancing manufacturing efficiency and responsiveness [5][11] Group 3: Social Responsibility and Future Plans - SHEIN is committed to supporting the high-quality development of Guangdong's manufacturing sector, with initiatives like open digital factory tools and a smart supply chain network [6][12] - The company plans to invest over 10 billion yuan in building a smart supply chain system in Guangdong, aiming to enhance the digital transformation of traditional manufacturing and support local talent development [7][13]