Jin Rong Jie·2026-02-24 06:19Core Viewpoint - JD.com is launching a themed marketing campaign for the post-holiday work resumption period, focusing on providing affordable and reliable food delivery services to meet the increased demand for office takeout orders as employees return to work after the Spring Festival [1][2] Group 1: Marketing Campaign - JD.com has introduced a "Start Work with Good Luck" themed marketing activity, offering popular items at prices as low as 6.18 yuan to attract customers during the first week back to work [1] - The campaign emphasizes healthy meal options and beverages, aiming to provide a seamless experience for office gatherings and meetings [1] Group 2: Delivery Services - The company has upgraded its 1-on-1 urgent delivery service to ensure timely and accurate delivery, addressing common concerns such as punctuality and order accuracy for large group orders [1] - For orders over 200 yuan during non-peak hours, JD.com will assign customer service representatives to monitor the order status, enhancing the reliability of the service for team meals and meetings [2]