中金：2026年春节档票房同比跌38.7% 多款影片即将上映 关注后续表现

Core Viewpoint - The report from CICC indicates that the box office for the first six days of the 2026 Spring Festival period is 5.077 billion RMB, a decrease of 38.7% compared to the same period in 2025, with expectations for the total box office to fall below the previously anticipated range of 6.5 to 8.5 billion RMB due to a lack of leading films against a high base from the previous year [1] Box Office Performance - The effective box office for the first six days of the 2026 Spring Festival (February 17 to February 22) is 5.077 billion RMB, representing a year-on-year decline of 38.7% [1] - The number of moviegoers during this period is 105 million, which is a 35.1% decrease year-on-year [1] - The average ticket price is 48.2 RMB, down 5.5% compared to the previous year [1] Film Releases and Expectations - The report suggests that the lack of leading films this year, compared to last year's high base with "Ne Zha 2," is contributing to the significant drop in box office performance [1] - Upcoming domestic films such as "Genius Game" and "A Fortune for a Fortune," as well as imported films like "Wuthering Heights" and "Rescue Plan," have been scheduled for release [1] - Other domestic films in reserve include "Wild Forbidden Land," "Turning Flower Bloom," "Catch the Spy," and "Penghu Sea Battle," along with imported films like "Odyssey" and "Avengers 5" [1]