新春走基层丨从“春节红”到“春季热” 海口旅文市场持续升温

Core Insights - Haikou, as the core leading area of Hainan Free Trade Port, achieved impressive tourism results during the 2026 Spring Festival holiday, receiving 2.4695 million visitors, a year-on-year increase of 14.46%, and generating total visitor spending of 3.627 billion yuan, up 18.61% year-on-year [1] Group 1: Tourism Growth - The surge in inbound tourist numbers is attributed to Hainan's visa-free and customs facilitation policies, along with increased international flight routes, leading to a "blowout" growth in visitor numbers during the Spring Festival [1] - Haikou has become one of the top ten destinations favored by foreign tourists, according to data from Qunar [1] Group 2: Cultural and Festive Activities - To extend the Spring Festival's "good start" into a "tourism golden season" throughout spring, Haikou is planning a series of festive activities, including the 18th Wan Chun Festival, which will run until March 3, featuring 23 performances and cultural displays open to the public [2] - Various theme parks and scenic spots in Haikou are launching unique events, such as the "First National Tide Intangible Cultural Heritage Temple Fair" at Hainan Changying Fantasy Park and immersive performances at the Movie Town in the Mission Hills Resort [2] Group 3: Future Events and Cultural Integration - Following the Spring Festival, Haikou will host a series of cultural events, including the 2026 Lantern Festival Fireworks Gala and the 25th Haikou Xianfu Cultural Festival, integrating traditional customs with contemporary cultural elements [3] - Haikou aims to transform the Spring Festival's success into a sustained tourism boom throughout spring by diversifying its product offerings and continuously hosting festive activities [3]