Xin Lang Cai Jing·2026-02-24 06:57Core Viewpoint - The consumer sector experienced a strong start during the Spring Festival, with significant growth in consumption demand, particularly in services and travel, despite some weaknesses in the film box office [3][6][9]. Group 1: Market Performance - The leading consumer ETF (159928) initially rose over 1% but later fell by 0.64%, with a trading volume exceeding 360 million yuan and a net subscription of 24 million shares during the day [1]. - The consumer ETF's latest scale surpassed 22.3 billion yuan, maintaining a leading position among its peers [1]. Group 2: Consumption Trends - The Spring Festival saw a notable increase in travel and service consumption, with a record number of cross-regional movements expected to reach 9.5 billion people, marking a historical high [6][7]. - Restaurant bookings for the New Year's Eve dinner increased by 105% year-on-year, with significant growth in demand from lower-tier cities [7]. - The demand for pre-packaged food is accelerating, driven by new national standards and retail channel transformations [8]. Group 3: Alcohol Consumption Insights - High-end liquor brands, particularly Moutai, showed better-than-expected performance, with sales expected to increase by 10-20% year-on-year during January and February [9][10]. - The overall liquor market is experiencing a recovery, with high-end brands gaining market share while lower-tier brands face challenges [10]. Group 4: Policy and Economic Environment - The government is implementing zero-tariff measures for 53 African countries and enhancing support for rural enterprises to access multi-level capital markets [3]. - The market is expected to see a positive start post-Spring Festival, with historical trends indicating a strong "Spring Festival effect" in A-shares [3].