9天长假多段出游成为新态势

Core Insights - The tourism market in China experienced a significant boost during the recent 9-day Spring Festival holiday, marking the second year since the successful application for UNESCO heritage status and the first "super long golden week" [1] Group 1: Tourist Reception - Popular tourist attractions maintained high visitor numbers, with some implementing entry restrictions due to capacity limits. For instance, the Dujiangyan Scenic Area reported reaching its maximum visitor capacity by 3 PM on the last day of the holiday [4] - The Jiuzhaigou Scenic Area received 182,700 visitors during the Spring Festival, a 17.7% increase compared to the previous year [4] Group 2: Travel Trends - Online travel platforms reported record-high domestic travel orders during the Spring Festival, with ticket orders increasing by over 80% and hotel night bookings rising by 75% year-on-year [5] - The extended holiday facilitated a new trend of "multiple trips during one holiday," with travelers engaging in various travel experiences, including outbound trips before the holiday, inter-provincial travel during the holiday, and local trips afterward [5] - Data from Meituan indicated that users visited an average of 2.2 cities during the holiday, with the proportion of travelers visiting multiple cities increasing by 50% year-on-year [5] Group 3: Traditional Cultural Tourism - The traditional "New Year flavor" became a major attraction for tourists, with top destinations for cultural experiences including Shantou, Fuzhou, and Beijing. Some counties saw hotel and accommodation bookings increase by over 400% [6] Group 4: Reverse Travel Trend - The trend of "reverse Spring Festival travel" gained popularity, with Meituan reporting that popular flight routes included Chengdu to Beijing and Chengdu to Shanghai [7] Group 5: Park and Cruise Tourism - City parks hosted over 270 million visitors during the holiday, with various cultural activities contributing to nearly 7 billion yuan in consumer spending [7] - The cruise industry saw a rise in family travel, with over 80% of passengers on cruises from Tianjin being families, indicating a growing trend for maritime celebrations [8] Group 6: Transportation and Safety - The total cross-regional movement of people during the holiday exceeded 2.6 billion, with self-driving trips expected to account for 80% of travel, potentially setting new records for highway traffic [9] - The public security situation remained stable, with a 12.1% decrease in criminal incidents reported during the holiday, and over 5,440 large-scale events were conducted safely [9]