人文经济激活消费新动能丨年轻人为何扎堆长春“这有山”？

Core Insights - "This Has Mountain" is a commercial complex in Changchun that has become a popular destination for young people in Northeast China, attracting an average of 30,000 visitors daily during the Spring Festival [1][3]. Group 1: Unique Features of "This Has Mountain" - The complex features a 30-meter high "hill" with winding stone steps, diverse shops, and a blend of natural sounds, creating a unique experience that contrasts with traditional shopping malls [3]. - The design breaks the stereotype of commercial complexes by offering an innovative experience where visitors can "climb and shop" simultaneously [3]. - The management prioritizes experiential value over the presence of big-name brands, focusing on diverse offerings such as intangible cultural heritage workshops, themed bookstores, and immersive theaters [3][5]. Group 2: Strategies for Visitor Retention - To avoid the issue of initial popularity fading, "This Has Mountain" employs a strategy of constant change, with a 40% annual adjustment rate for shops and ongoing scene upgrades to keep the experience fresh for returning visitors [5]. - The complex aims to provide a comfortable experience for tourists, especially during the cold winter months in Northeast China, positioning itself as an innovative model for non-standard commercial entities [5]. Group 3: Cultural Integration and Local Development - The local government collaborates with "This Has Mountain" to enhance its development, helping it achieve recognition as a national-level night culture and tourism consumption aggregation area [7]. - Changchun has been revitalizing its urban cultural landscape, with historical buildings being repurposed and new attractions like "Automobile City" and "Aviation City" enhancing the region's economic vitality and cultural depth [7].