春节消费韧性凸显 下沉市场成增长新引擎

Group 1 - The domestic consumption market showed strong resilience during the 2026 Spring Festival holiday, driven by the holiday economy, with lower-tier markets becoming a structural highlight [1][3] - National key retail and catering enterprises reported an average daily sales increase of 8.6% compared to the same period in 2025 during the first four days of the holiday [1] - The sales of upgraded products surged, with smart wearable device sales increasing by 19.7% in the first three days of the holiday, including a 250% increase in smart glasses and a 48.6% increase in smart blood glucose meters [1] Group 2 - Restaurant reservations for New Year's Eve and Spring Festival gatherings were booming, with a 60% increase in search volume for must-try restaurants during the holiday period [2] - Haidilao reported serving over 14 million customers across its nationwide stores during the nine-day holiday, with significant demand from lower-tier cities [2] - New-style tea beverage consumption also saw explosive growth, with some lesser-known destinations experiencing sales increases of up to 4500% [2] Group 3 - The trend of returning home for the New Year created new consumption scenarios, with many young people opting to stay in hotels in their hometowns, leading to a nearly 20% year-on-year increase in hotel night stays in third to fifth-tier cities [3] - In popular return-home cities like Zhoukou, hotel order volume saw a staggering 77% year-on-year increase, indicating an upgrade trend in accommodation consumption in lower-tier markets [3] - The 2026 Spring Festival holiday highlighted the recovery of first-tier city business districts while lower-tier cities and county markets emerged as new engines for driving domestic demand due to population return and upgraded consumption habits [3]