Core Insights - The Spring Festival holiday in 2026 saw a significant increase in guest traffic and room prices across various vacation products under Fosun Tourism Group, indicating a strong start to the year [1] Group 1: Domestic Resorts Performance - Club Med's domestic resorts achieved an average occupancy rate of 90% during the six core days of the Spring Festival, with daily room prices continuing to rise year-on-year [2] - The resorts in Changbai Mountain and Beidahu Lake experienced a surge in occupancy rates, exceeding 95% in the five days following the holiday, driven by the excitement surrounding the Milan Winter Olympics [2] - The total revenue from inbound tourism at five domestic resorts increased by 250% year-on-year, while outbound tourism revenue for domestic customers visiting European resorts grew by 160% [2] Group 2: Entertainment and Cultural Events - The Nanjing Xianlin Resort hosted the premiere of the stage play "The Master and Margarita," which received enthusiastic responses both online and offline, showcasing a successful integration of drama and vacation experiences [3] Group 3: Super Resort Performance - Atlantis Sanya reported a total revenue of over 124 million yuan during the nine-day holiday, marking a 20% year-on-year increase, with an average occupancy rate of 98% and a 17% rise in daily room prices [4] - The Taicang Alps International Resort capitalized on the ice and snow consumption trend, achieving a 30% increase in visitor numbers and revenue, with the ski school recording its highest teaching income [4] Group 4: Cultural Engagement and Revenue Growth - The Club Med Lijiang International Resort hosted the third Amizhe Intangible Cultural Heritage Festival, attracting over 10,000 visitors and achieving record revenue growth, with average occupancy rates of 85% and 88% for the Lijiang resort and hotel respectively [5] - The CEO of Fosun Tourism Group highlighted the significance of the Spring Festival, noting the release of travel demand and the positive impact of policy changes following the Hainan Free Trade Port's opening [5]
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