马年春节假期苏州市旅游总收入达183.8亿元

Core Insights - Suzhou's total tourism revenue during the Spring Festival reached 18.38 billion yuan, marking a year-on-year increase of 12.8% [1] - The comprehensive cultural and tourism consumption in Suzhou during the holiday was 7.37 billion yuan, reflecting a growth of 19.9% [1] Group 1: Tourism Performance - The number of tourists visiting Suzhou during the Spring Festival exceeded 17.5 million, representing a year-on-year increase of 11.7% [3] - The city ranked first in Jiangsu province for scenic area order volume, according to the "2026 Spring Festival Tourism Consumption Report" by Tongcheng Travel [1] - The overnight stay rate for visitors in Suzhou reached 81.14%, with an average stay of 3.23 days, significantly up from 1.75 days in January 2025 [4] Group 2: Cultural Activities - Over 1,300 new cultural and tourism activities were launched in Suzhou during the Spring Festival, centered around themes of traditional celebrations [3] - Major events included traditional customs like the God of Wealth parade and lantern festivals, enhancing the festive atmosphere [3] - Museums in Suzhou organized over 70 special exhibitions and themed activities to attract visitors during the holiday [3] Group 3: Future Outlook - In 2026, designated as the International Tourism Year for Suzhou, the city plans to host over 250 unique cultural and tourism activities throughout the year [4] - The strategy includes a focus on continuous events and attractions to draw global tourists to experience Suzhou's charm across all seasons [4]