文化资源赋能新春体验 河南春节假期揽客6281万人次

Core Insights - In 2026, Henan Province received 62.81 million domestic tourists during the Spring Festival holiday, generating a tourism revenue of 37.63 billion yuan, marking a year-on-year increase of 9.1% and 9.6% respectively compared to 2025, contributing positively to the province's economic performance in the first quarter [1] Group 1: Cultural and Tourism Activities - Henan Province has integrated traditional culture, intangible cultural heritage, and modern trends to enhance the cultural experience during the Spring Festival, offering various artistic performances across the region [3] - Major cities like Zhengzhou, Luoyang, and Jiaozuo hosted diverse cultural events, including traditional opera and folk dance, to attract tourists [3] - The province's museums and cultural venues saw a surge in visitors, with 6.8 million people visiting during the holiday, and over 10,000 cultural activities held both online and offline [3][4] Group 2: Tourism Product Development - Henan's tourism strategy emphasizes "full-area linkage, top-down collaboration, and cultural-tourism integration," leading to a rise in short trips, leisure travel, and experiential tourism [4] - New tourism products were launched, leveraging winter resources, such as ice and snow festivals in New Xiang and Jiaozuo, and interactive experiences like tea brewing and agricultural activities in other areas [4][5] - The Henan Provincial Cultural Tourism Investment Group coordinated activities across 13 scenic spots, offering over 2,000 unique events daily, with high demand for specific attractions [5] Group 3: Promotional Policies - During the holiday, Henan implemented targeted tourism promotion policies, including the issuance of 50 million yuan in cultural tourism and accommodation vouchers, alongside ticket discounts and other incentives [5] - Several cities collaborated with neighboring provinces to offer mutual ticket exemptions, enhancing the attractiveness of local attractions [5]