（新春走基层）山东文旅“春节档”成绩单揭晓 文物研学列车成新热点

Core Insights - The Shandong cultural and tourism market has shown significant growth during the Spring Festival, characterized by "fusion innovation, immersive experiences, and technological empowerment" [1] - A new trend in the Shandong tourism market is the "mobile museum" concept, exemplified by the launch of the "Good Guest Shandong · Qilu No. 1" cultural study train [3] - The immersive experience has evolved from mere visual enjoyment to deep narrative engagement and role-playing [4] Group 1: Tourism Performance - During the nine-day Spring Festival holiday, 200 monitored tourist attractions in Shandong received 30.53 million visitors, generating a revenue of 1.43 billion yuan [1] - Among the 16 five-star tourist attractions, 8.41 million visitors were recorded, representing a year-on-year increase of 13.25%, with revenue reaching 430 million yuan, up by 12.8% [1] Group 2: Innovative Tourism Products - The "Good Guest Shandong · Qilu No. 1" train features themed carriages focused on cultural relics, including bronze, jade, ceramics, and more, connecting historical cities [3] - Families participated in interactive games on the train, such as "Cultural Relic Coloring" and "Treasure Hunt," promoting cultural education during travel [3] Group 3: Cultural Events and Engagement - Various cultural performances and public activities flourished during the Spring Festival, with the Shandong Art Museum's exhibition on Qi Baishi attracting significant attention [7] - The total service of public cultural venues in Shandong reached 4.42 million visitors during the holiday, averaging 491,100 visitors per day, marking a year-on-year increase of 13.87% [7]