春节假期，“家门口旅游”火了！

Core Insights - The 2026 Spring Festival holiday, known as the "longest ever," saw a record high in travel activity, with a significant increase in both traditional homecoming and tourism [1][3] - The trend of "reverse reunion," where young people invite their parents to urban areas for the holiday, has gained popularity, leading to substantial savings on travel costs [4] Group 1: Travel Trends - The overall travel enthusiasm during the Spring Festival reached historical highs, with both major tourist attractions and local county-level destinations experiencing unprecedented visitor numbers [1] - Hotel bookings in non-tourist county areas surged over 60% during the holiday, with specific counties like Anhui's Fuyang and Hunan's Changde seeing booking increases of 140% and 130% respectively [2] - The trend of combining family visits with tourism has become a new standard, with early travel departures observed, particularly on the first day of the festival [3] Group 2: Cultural and Thematic Travel - The three main themes driving domestic tourism during the Spring Festival were traditional cultural experiences, ice and snow tourism, and warm-weather retreats [5][6] - Popular cultural activities included visiting historical cities and participating in traditional events, which attracted significant tourist interest [6] - Ice tourism saw a notable increase, particularly among southern tourists, with destinations like Harbin and other northeastern cities becoming hotspots [6] Group 3: International Tourism - There was a 20% increase in foreign visitors booking domestic flights in China during the Spring Festival, with major cities like Shanghai and Beijing being the top destinations [8] - Foreign tourists are increasingly exploring multiple cities rather than staying in one, with a notable interest in culturally rich and unique local experiences [8]