新春走基层：新春直播助农 陕味好物出圈

Core Viewpoint - The "New Year Live Streaming Assistance for Farmers" event, organized by the Shaanxi Provincial Supply and Marketing Cooperative and CCTV, effectively promotes local agricultural products, enhances sales channels for farmers, and provides consumers with diverse options for festive goods [1][2]. Group 1: Event Overview - The event showcases nearly 100 types of specialty agricultural products from three regions of Shaanxi, including Baoji chili oil, Fuping apples, Yan'an snow pears, and Mizhi millet, highlighting the region's rich agricultural resources [1]. - The innovative model combines national media, supply platforms, and celebrity hosts to facilitate direct sales from producers to consumers, thereby expanding market access for farmers [1][2]. Group 2: Impact on Farmers and Consumers - The initiative aims to increase farmers' income by leveraging the credibility of national media and the supply chain advantages of the cooperative, providing high-quality holiday agricultural products to consumers [2]. - The live streaming format allows consumers to witness the entire production process, enhancing trust and stimulating purchasing enthusiasm [2]. Group 3: Performance Metrics - The live stream, hosted by experienced agricultural influencer Wu Jie, attracted 6.498 million viewers over 8 hours, with a peak of over 100,000 concurrent viewers and sales exceeding 43,000 orders [3]. - The event exemplifies the potential of new media in driving rural revitalization and expanding the market for high-quality agricultural products from Shaanxi [3].