Core Viewpoint - The article highlights the successful implementation of an immersive cultural experience during the Chinese New Year at Lushan, integrating traditional customs with modern trends to attract tourists [1]. Group 1: Event Overview - The "All Family Mobilization, Celebrating the New Year at Lushan" event combined traditional cultural elements with contemporary attractions, featuring literary figures like Li Bai and Bai Juyi as NPCs engaging with visitors [3]. - The event took place from February 15 to 23, attracting 2.1551 million visitors, a 47.52% increase year-on-year, with 223,700 core scenic area ticket sales, up 17.98% [3][4]. Group 2: Activities and Attractions - Various activities included snow-themed events, traditional crafts for children, and a "Fortune Map" for tourists to collect stamps, enhancing the festive atmosphere [3][4]. - Lushan's cultural tourism investment group emphasized the integration of historical figures and modern technology to create a culturally rich and engaging experience for visitors [4].
（新春走基层）深挖历史名人文化 庐山打造全域沉浸式中国年
Zhong Guo Xin Wen Wang·2026-02-24 09:36