马年春节假期江苏接待游客超7581万人次

Core Insights - During the 2026 Spring Festival holiday, Jiangsu province received over 75.81 million tourists, generating a total expenditure of 60.963 billion yuan, reflecting a year-on-year growth of 10.1% and 10.5% respectively [1][3] Group 1: Tourism Statistics - The monitored tourist attractions in Jiangsu, including 785 scenic spots and 365 rural tourism sites, welcomed 64.07 million visitors, with total spending reaching 34.405 billion yuan, marking increases of 20.5% and 19.35% compared to the 2025 Spring Festival [3] - Out-of-province tourists accounted for 40.91% of total visitors, while inter-city tourists within the province made up 18.22% [3] Group 2: Payment and Consumption Trends - UnionPay reported that during the first eight days of the holiday, Jiangsu's off-site tourism consumption via its channels reached 23.8 billion yuan, a year-on-year increase of 28.57%, representing 10.20% of the national tourism consumption [3] - Alipay's off-site tourism consumption in Jiangsu was 23.422 billion yuan, showing a growth of 10.02% [3] - Meituan's platform ranked second nationally in terms of tourism orders and spending, while Fliggy ranked third in order numbers [3] Group 3: Cultural and Entertainment Activities - Jiangsu hosted over 465 commercial performances, attracting more than 600,000 attendees, with popular shows like "A Dream of Red Mansions" receiving positive feedback [4] - The province organized 334 themed activities for the Spring Festival, alongside over 200 events in key rural tourism villages, showcasing diverse cultural offerings [4] - More than 30 water tourism routes highlighted the unique "water charm" of Jiangsu, including the "Night Stay on Qinhuai" boat tours [4]