九组数据,感受万马奔腾的活力春节
Xin Lang Cai Jing·2026-02-24 10:04

Group 1: Tourism and Travel - During the Spring Festival, Beijing received 19.84 million tourists, generating a total tourism expenditure of 33.14 billion yuan; Shanghai welcomed 21.67 million tourists with a total tourism consumption exceeding 25.6 billion yuan; Guangdong province received 86.59 million tourists, achieving a tourism income of 84.89 billion yuan [6] - Data from Meituan Travel indicates that during the Spring Festival, the booking volume for family tickets increased by 76% year-on-year, and the total consumption for group travel vacations rose by 79% [9] - According to Fliggy, the search popularity for traditional activities such as lantern festivals and temple fairs increased by 117% year-on-year, while travel searches including intangible cultural heritage experiences grew by over 60% [13] Group 2: Retail and Dining - Data from the Ministry of Commerce shows that during the first four days of the holiday, the average daily sales of key retail and dining enterprises nationwide increased by 8.6% compared to the same period in 2025 [17] - Douyin's data indicates that during the first seven days of the Spring Festival, the order volume for reunion dinner packages increased by over 210% year-on-year [17] Group 3: Consumer Trends - JD's data reveals that during the Spring Festival (from New Year's Eve to the fifth day), the user visits for robot products increased by over four times, and the search volume for "robots" grew by 25 times [20] - Sales of cosplay costumes, fun glasses, and plush toys increased by over two times year-on-year, while pet grooming services saw a growth of over four times [20] Group 4: Immigration and International Travel - During the Spring Festival holiday, border inspection agencies in China checked a total of 17.796 million inbound and outbound personnel, with an average of 1.977 million people per day, representing a year-on-year increase of 10.1% [21]

九组数据,感受万马奔腾的活力春节 - Reportify