旅游市场热度高 入境消费潜力大——2026春节假期消费市场新观察

Group 1 - The tourism consumption market in China shows strong resilience and dynamic growth at the beginning of the Year of the Rabbit, with a clear trend of "north-south linkage and key highlights" in travel patterns [1] - Consumers are increasingly seeking to immerse themselves in local life and experience intangible cultural heritage, moving beyond mere leisure and sightseeing [1] - The vibrant scenes of Spring Festival consumption reflect people's aspirations for a better life and illustrate the robust resilience and vitality of the Chinese economy [3] Group 2 - China is expanding the range of visa-free countries and optimizing transit visa policies, contributing to the concept of "Chinese New Year" becoming a "World New Year" [5] - Travel platform data indicates that searches for trips including folk customs and intangible cultural heritage experiences have increased by over 60% year-on-year for the 2026 Spring Festival [6] - The influx of foreign tourists, who bring fresh perspectives to China, is injecting continuous new momentum into the booming Chinese consumer market [8] Group 3 - During the Spring Festival holiday, border inspection agencies in China processed a total of 17.796 million entries and exits, averaging 1.977 million per day [8] - Among the inbound foreign visitors, 460,000 entered under visa-free policies, representing a year-on-year daily increase of 28.5% compared to the previous holiday [8]