“反向过年”催生置业新热潮，深圳春节假期楼市成交大涨

Core Viewpoint - The Shenzhen real estate market is experiencing a significant rebound following the 2026 Spring Festival, with increased activity in both new and second-hand housing transactions, indicating a warming trend in the market [1][2]. Group 1: Market Performance - During the Spring Festival, Shenzhen's real estate market showed strong rebound capabilities, with second-hand residential transactions reaching 28 units, averaging 3.1 units per day, a 211.1% increase compared to the previous year [2] - New home transactions totaled 33 units, averaging 3.7 units per day, marking a 125.6% increase [2] - As of February 23, the total new home transactions in Shenzhen reached 1,068 units, while second-hand home transactions totaled 1,727 units [2] - The second-hand housing market saw a significant increase in signed contracts, with a year-on-year growth of 88% during the holiday period [2] Group 2: Promotional Activities - Over 30 new housing projects in Shenzhen launched promotional activities during the holiday, offering discounts up to 12% and various incentives such as cash subsidies and property fee waivers [3] - Popular projects provided additional benefits, including VR viewing and tailored discounts for local and Hong Kong buyers, enhancing market engagement [3] Group 3: Market Trends and Predictions - The trend of "reverse New Year" is emerging, with many young people bringing their parents to Shenzhen for family reunions, which facilitates home viewing and decision-making [4] - The overall market sentiment is supported by policy benefits and a gradual recovery of market confidence, leading to increased housing demand [4] - Predictions indicate that March may see a small peak in the market as developers are expected to launch competitive products and promotional policies to stimulate sales [5]