文旅部：2026年春节假期国内出游5.96亿人次 人数和花费均创历史新高

Core Insights - The 2026 Spring Festival saw a record 596 million domestic trips, an increase of 95 million trips compared to the 2025 Spring Festival [1][3] - Total domestic travel expenditure reached 803.48 billion yuan, up 12.65 billion yuan from the previous year, marking a historical high in both visitor numbers and spending [1][3] Group 1: Travel Statistics - During the 9-day Spring Festival holiday, domestic travel reached 596 million trips, a significant increase from the previous year's 8-day holiday [1][3] - Domestic travel spending totaled 803.48 billion yuan, reflecting a substantial increase in consumer spending during the holiday period [1][3] Group 2: Cultural Activities - The cultural and tourism system organized various themed activities, enhancing the festive atmosphere and ensuring market stability [3] - Notable cultural events included the "Intangible Cultural Heritage New Year" activities and various performances that attracted significant viewership and participation [3] Group 3: Consumer Incentives - Nationwide cultural and tourism consumption activities were launched, with local governments distributing consumption vouchers and subsidies to stimulate market activity [4] - Specific initiatives included over 4,300 cultural and tourism events in Fujian and 3,000 promotional activities in Hunan, contributing to a vibrant night economy [4] Group 4: Industry Innovations - The integration of technology in cultural tourism has led to innovative experiences, such as AI-driven tours and digital light displays at heritage events [4] - The popularity of ice and snow tourism was highlighted by events in Harbin, showcasing themed ice sculptures and interactive experiences [4]