消费超631亿元！成都这个春节凭啥“吸金”又“吸睛”？

Core Insights - Chengdu's consumer market experienced a strong performance during the recent Spring Festival holiday, with total online and offline consumption reaching 631.7 billion yuan, a year-on-year increase of 10.3% [1] Group 1: Consumer Market Performance - The Spring Festival activities, including the "Shopping in China, New Year in Tianfu" event, significantly boosted consumer engagement, showcasing Chengdu's robust domestic demand [1] - Key shopping districts like Chunxi Road and Jiaozi Park saw impressive foot traffic and sales, with Chunxi Road attracting over 10 million visitors and generating 2.68 billion yuan in revenue, a year-on-year increase of approximately 4.6% [2] - All monitored shopping districts in Chengdu reported growth in both foot traffic and sales, with a total of 20.9 million visitors and 4.88 billion yuan in revenue, reflecting year-on-year increases of 8.1% and 3.9% respectively [4] Group 2: Special Events and Attractions - Chengdu's unique streets and cultural events attracted significant attention, with 215 special commercial streets drawing 37.88 million visitors and achieving 6.51 billion yuan in sales, marking year-on-year increases of 8.3% and 7.7% [5] - The city hosted over 600 events during the Spring Festival, enhancing its appeal as a tourist destination, with Chengdu ranking second nationally for domestic tourist preferences [5] Group 3: Policy Impact on Consumption - Government policies, such as the trade-in programs for vehicles and appliances, played a crucial role in driving consumption, with trade-in applications reaching 25,600 for cars and 1.181 million for appliances, generating 4.396 billion yuan and 4.53 billion yuan in sales respectively [9] - The upcoming 2026 policy for appliance trade-ins will expand the categories eligible for subsidies, further stimulating consumer spending [10] - A prize invoice initiative during the holiday attracted 1.139 million participants and generated 1.13 billion yuan in consumption, highlighting the effectiveness of promotional strategies [10]