AI下单增66倍、取景地成打卡热点，春节档“电影+”新花样点燃新年俗

Core Insights - The report from Lighthouse Research Institute under Damai Entertainment highlights the unprecedented "movie+" integrated consumption landscape for the 2026 Spring Festival film market [1] Group 1: AI and Ticketing Innovations - The integration of Qianwen APP with Damai APP has launched an AI-driven ticket purchasing experience, resulting in a 66-fold increase in box office sales from direct orders [3] - Nearly 80% of the ticket orders were concentrated on the films "Fast Life 3" and "Silent Awakening" [3] Group 2: Film and Tourism Synergy - The film "Silent Awakening" was shot in over 90% of its scenes in Shenzhen, turning iconic locations like Futian CBD and Nanshan K11 into popular tourist spots for a "City Walk" experience [3] - The films "Fast Life 3" and "Bounty Hunter: Winds Rise in the Desert" have successfully transformed screen popularity into offline consumer activity through deep cultural tourism integration [3] Group 3: Diverse Consumer Engagement Strategies - Damai APP has launched various "movie+" promotional activities during the Spring Festival, including buy-one-get-one-free offers, family viewing packages, and dual vouchers for lantern festivals and movies [5] - Over 1,200 tourism service projects and more than 100 cultural activities have been launched on the Damai platform, effectively connecting cross-industry consumption [5] - The 2026 Spring Festival further confirms that movies are no longer isolated cultural products but serve as a nexus for emotions, scenes, and the real economy [5]