这个假期订单同比增幅高达9018%，拼豆怎么把Z世代给迷住了

Core Insights - The report highlights a significant surge in the popularity of "Pindou" (also known as melting beads), with a staggering year-on-year growth of 9018% in group purchases during the Spring Festival among Generation Z consumers, far surpassing the second-highest growth of 348% in pet boarding services [1] Group 1: Market Trends - The resurgence of Pindou is linked to the popularity of the TV series "Eternal Night Galaxy," which has sparked interest among fans who began creating their own Pindou merchandise [4] - Pindou has been recognized as one of the top ten emerging interests in the 2025 Annual Interest Report, with over 6.6 billion views and 21.15 million discussions on social media platforms [4] - The search volume for Pindou has increased by nearly 500% over the past year, and market predictions suggest that the Pindou market could approach 1 billion yuan by 2026 [5] Group 2: Consumer Behavior - Consumers appreciate Pindou for its affordability, simplicity, and the ability to create personalized designs based on their favorite intellectual properties, making it an attractive option for self-expression [8] - Many players find Pindou to be a relaxing activity that allows them to enter a state of flow, providing a break from the fast-paced nature of modern life [8] - The DIY market has seen a significant increase, with over 6,000 new handmade companies established in the past year, largely driven by the demand for Pindou products [9] Group 3: Retail Dynamics - Pindou's popularity has led to a proliferation of specialized stores, particularly in Nanjing, where the top-selling DIY stores are predominantly Pindou-focused [9] - The pricing for Pindou experiences in stores typically ranges from 20 to 50 yuan per person, with unlimited crafting time and a wide variety of materials available [9] - Despite the growth, some consumers have reported issues with the quality of Pindou materials and service experiences, indicating a competitive market with pressure on pricing and profit margins [16]