刘强东创立游艇独立品牌 Sea Expandary“落子”广东
Guang Zhou Ri Bao·2026-02-24 12:50

Group 1 - The core viewpoint of the news is the strategic investment and development of the yacht brand Sea Expandary, founded by Liu Qiangdong, in Guangdong province, aiming to leverage the region's advantages in the yacht industry supply chain [1][2]. - Sea Expandary plans to invest in a yacht manufacturing base in Zhuhai and establish its China headquarters in Shenzhen, along with various supporting facilities [1][2]. - The brand aims to create a comprehensive yacht industry ecosystem that includes R&D, manufacturing, global sales, and marine services, focusing on green and intelligent yachts [2][3]. Group 2 - Liu Qiangdong's personal investment in the yacht industry amounts to 5 billion yuan, with the goal of making yachts affordable for the average worker [3]. - The Chinese yacht market is experiencing rapid growth, and recent government policies are encouraging the development of the yacht industry as a new economic driver [3]. - Sea Expandary's initiatives are expected to fill a gap in China's civil shipbuilding sector and promote the development of a domestic yacht supply chain [2][3].

刘强东创立游艇独立品牌 Sea Expandary“落子”广东 - Reportify