最长春节假期催生文旅新潮流

Group 1 - The Spring Festival holiday this year saw a record-breaking domestic travel of 596 million trips, an increase of 95 million trips compared to the 2025 holiday, with total spending reaching 803.48 billion yuan, up by 126.48 billion yuan [1] - Cultural experiences, particularly those related to intangible cultural heritage, have become the most popular travel themes, with search volumes for "intangible cultural heritage" and "folk customs" increasing by over 30% [2][3] - The trend of "returning home travel" and "reverse New Year" has emerged, with local residents making up over 60% of ticket bookings in several cities, indicating a shift in travel patterns [3][4] Group 2 - The number of foreign tourists celebrating the Chinese New Year in China has surged, with inbound flight orders increasing nearly tenfold compared to previous years [5] - Foreign tourists are expanding their travel radius beyond major cities, with an 18% increase in visitors staying 4 to 7 days and a 12% increase in those staying longer than 7 days [6] - The main source countries for foreign tourists during the Spring Festival include South Korea, Vietnam, Singapore, Australia, the United States, and Indonesia [6]