旅游综合收入超八百万！杨家山里“冰雪热”点亮春节文旅新引擎

Core Insights - The Yangjiashan area has successfully transformed its "cold resources" into a "hot economy" during the Spring Festival, attracting over 70,000 visitors and generating a tourism revenue of 8.2 million yuan [1] Group 1: Ice and Snow Economy - The ski resort in Yangjiashan has seen a significant increase in visitor numbers during the Spring Festival, becoming a key attraction for winter tourism and boosting surrounding dining and accommodation sectors [2] - Families are increasingly choosing to engage in ice and snow activities rather than traditional home celebrations, indicating a shift in consumer behavior towards experiential tourism [2] Group 2: Cultural Experience - Various villages in Yangjiashan have set up distinct cultural experience zones, allowing visitors to engage in traditional activities such as making dumplings and watching local performances, enhancing the festive atmosphere [3] - The local market has seen a surge in sales, with over 30 unique stalls showcasing local products, turning local specialties into popular souvenirs for tourists [3] Group 3: Community Benefits - The introduction of consumer vouchers has effectively reduced travel costs for visitors, stimulating spending and increasing overnight stays, which benefits local businesses [4] - The initiatives have resulted in tangible financial benefits for local farmers and businesses, demonstrating a successful model of integrating tourism with agricultural development [4]