人文经济激活消费新动能｜年轻人为何扎堆长春“这有山”？

Core Viewpoint - The commercial complex "This Has Mountain" in Changchun has become a popular destination for young people in Northeast China, attracting an average of 30,000 visitors daily during the Spring Festival, showcasing a blend of nature and commerce [1]. Group 1: Unique Features of "This Has Mountain" - The complex features a 30-meter high "hill" with winding stone steps, diverse shops, and a unique experience that breaks the stereotype of traditional commercial complexes [2]. - The management prioritizes experiential value over leasing space to big brands, focusing on diverse offerings such as intangible cultural heritage workshops, themed bookstores, and immersive theaters [2]. - The attraction leverages Northeast culture, allowing visitors to send postcards and purchase local cultural products, enhancing the overall visitor experience [2]. Group 2: Strategies for Sustained Visitor Engagement - To avoid the issue of initial popularity fading, "This Has Mountain" implements a strategy of constant change, with a 40% annual adjustment rate for shops and ongoing scene upgrades to keep the experience fresh for repeat visitors [4]. - The complex is seen as an innovative model for non-standard commercial entities in China, particularly in the context of Northeast China's cold winters, providing a comfortable environment for tourists [4]. Group 3: Government Support and Urban Development - The Changchun tourism management center collaborates with "This Has Mountain" to enhance its development, helping it achieve recognition as a national-level night culture and tourism consumption cluster [5]. - The city has revitalized its cultural landscape, with historical buildings being repurposed and new attractions like "Automobile City" and "Aviation City" enhancing economic vitality and cultural depth [5].