The Gap, Inc.(US:GAP) Prnewswire·2026-02-24 14:15Core Insights - Gap Inc. has launched Encore, a new loyalty program designed to enhance customer engagement with its brands, including Old Navy, Gap, Banana Republic, and Athleta [1] - The program aims to provide a more rewarding experience by integrating fashion, entertainment, and cultural moments, moving beyond traditional points and discounts [1] Membership Program Details - Encore is one of the largest loyalty programs in U.S. apparel retail, with nearly 40 million active members [1] - The program is informed by customer research indicating a desire for early access, meaningful moments, and clear savings [1] - Members will receive early access to select products, exclusive drops, and curated content that connects them with the brands [1] Member Benefits - Encore offers three tiers: Core, Premier, and All-Access, with benefits including lower spend thresholds for Premier members and birthday bonuses [1] - Members can earn points through everyday purchases, with the Encore credit card providing enhanced earning opportunities, such as 5x points at Gap Inc. brands and 3x points on eligible apparel purchases elsewhere [1] Strategic Partnerships - The program includes partnerships with major entertainment companies like Disney, NBCUniversal, and AMC Theatres, allowing members to access unique experiences tied to popular culture [1] - The collaboration aims to transform entertainment moments into exclusive brand experiences, enhancing customer engagement [1] Market Positioning - Gap Inc. positions Encore as a new standard for loyalty in fashion retail, focusing on long-term customer engagement and unique market offerings [1] - The program is designed to create a deeper connection between customers and the brands, reflecting the evolving nature of consumer engagement in the fashion industry [1]