创新高！春节假期国内出游5.96亿人次

Core Insights - The Ministry of Culture and Tourism reported that during the 2026 Spring Festival holiday, domestic travel reached 596 million trips, an increase of 95 million trips compared to the 2025 Spring Festival holiday [1] - Total domestic travel expenditure amounted to 803.483 billion yuan, which is an increase of 126.481 billion yuan compared to the previous year [1] - Both the number of visitors and spending during the holiday set new historical records [1] Travel Trends - Tourists are increasingly seeking experiences that reflect traditional customs, with a notable preference for "new Chinese-style" tourism among younger travelers [1] - Popular activities include ice and snow tourism as well as winter escapes, indicating a trend towards longer travel distances and durations [1] - The phrase "spending the Spring Festival in China" has become a new trend among international tourists, highlighting the global appeal of the holiday [1]