押注AI初显成效 KEEP2025年经调整净利润首度扭亏

Core Viewpoint - KEEP is expected to significantly reduce its losses in 2025, with a projected loss of approximately 72 million RMB, compared to a loss of 535 million RMB in the previous year, marking an improvement of about 87% [1] Financial Performance - For the fiscal year 2025, KEEP anticipates a loss attributable to shareholders of around 72 million RMB, a substantial decrease from the previous year's loss of 535 million RMB [1] - Under non-International Financial Reporting Standards, KEEP is projected to achieve an adjusted net profit of approximately 25 million RMB in 2025, recovering from an adjusted net loss of 470 million RMB in 2024 [1] Strategic Focus - The improvement in profitability is attributed to the company's strategic shift towards AI development and optimization of its business structure [1] - KEEP's future strategic priorities will continue to focus on two main pillars: enhancing AI capabilities and upgrading proprietary brand products [1] - In terms of AI, KEEP plans to accelerate the exploration and development of sports health large language models, AI agents, and AIGC (Artificial Intelligence Generated Content) [1]