JAKKS Pacific and COVER Corporation Announce Landmark Partnership to Launch Official hololive Merchandise Line

Core Insights - JAKKS Pacific, Inc. has partnered with COVER Corporation to create and distribute officially licensed hololive consumer products in North America, marking a significant expansion into the VTuber merchandise market [1][2][4] Company Overview - JAKKS Pacific, Inc. is a leading designer, manufacturer, and marketer of toys and consumer products, headquartered in Santa Monica, California, with a broad portfolio of licensed and owned intellectual property brands [6][10] - COVER Corporation is a next-generation IT entertainment company focused on the Internet-based IP business, particularly in the VTuber industry, with a mission to cultivate a global virtual entertainment culture [7] Product Launch and Strategy - The partnership will introduce a product line featuring collectibles and consumer products inspired by popular VTubers such as Mori Calliope, Takanashi Kiara, and Ninomae Ina'nis, with the first wave of products expected to launch in 2027 [2][4] - JAKKS Pacific will utilize a multi-channel distribution strategy, including venue and event sales, direct-to-consumer platforms, and select retail partners, to enhance fan access to official hololive merchandise [3][4] Market Context - hololive production is a leading management company in the VTuber industry, with 86 active members and a combined audience of over 80 million subscribers on YouTube, indicating a strong and engaged fan community [5][8]