Prnewswire·2026-02-24 15:00Core Insights - Chili's Grill & Bar is enhancing its brand visibility through a partnership with Spire Motorsports, featuring its iconic Presidente Margarita® in NASCAR events [1][2] - The restaurant sold nearly 30 million margaritas in 2025, making it the leading restaurant brand for margarita sales in the U.S. [1] - The new car design for the Ride the 'Dente campaign includes a classic black, white, and red color scheme, along with pepper vine motifs, honoring the brand's heritage [1][2] Company Overview - Chili's operates 1,600 restaurants across 29 countries and two territories, employing over 70,000 team members [1][2] - The brand was named Ad Age's 2025 Brand of the Year and has won awards for its menu items, including the Best New Menu Item for Nashville Hot Mozz [1][2] - Chili's has raised over $120 million for St. Jude Children's Research Hospital through donations from guests and team members [1][2] Partnership Details - The partnership with Spire Motorsports includes a multi-year extension for the No. 77 car driven by Carson Hocevar, with the Ride the 'Dente branding prominently featured [1][2] - The race weekend at Circuit of the Americas (COTA) will showcase the Ride the 'Dente No. 77 Chevy, culminating in a race on March 1 [1][2] - The campaign aims to engage fans by making "Ride the 'Dente" a rallying cry for both racing and dining experiences at Chili's [1][2]