SHEIN创始人许仰天罕见亮相 透露平台去年出口额超千亿

Core Insights - SHEIN's founder Xu Yangtian publicly spoke at the Guangdong High-Quality Development Conference, highlighting the company's rapid growth since its establishment in Guangzhou in 2014, with platform exports exceeding 100 billion yuan in 2025 [1] - SHEIN operates in over 160 countries and regions, becoming one of the top three fashion retailers globally, with a valuation of 365 billion yuan, ranking ninth in the Hurun Global Unicorn List for 2025 [1] - The company's success is attributed to its "small order, fast return" digital and flexible supply chain model, which allows for a production cycle of 2-3 weeks, leveraging Guangdong's complete industrial ecosystem [1] Company Strategy - SHEIN, originally based in Nanjing and Guangdong, has moved its headquarters to Singapore to pursue global expansion [2] - The company is planning an initial public offering (IPO) in London, having received approval from the UK's Financial Conduct Authority (FCA), although there are rumors of a potential shift to a Hong Kong IPO [2] - Despite challenges in overseas regulatory risks and delays in the IPO process, SHEIN is committed to strengthening its supply chain in China, with plans to invest over 10 billion yuan in building a smart supply chain headquarters in Guangdong [2]