多地项目“春节不打烊” 部分购房者提前出手 专家预计3月会是一个小高潮

Core Viewpoint - The real estate market during the Spring Festival (February 15-23) showed a typical "holiday mode," with both new and second-hand housing transaction volumes in key cities at seasonal lows due to factors like holiday travel and temporary suspension of online signing in some cities [1] New Housing Market - A total of 100,000 square meters of new residential properties were signed in 21 key cities during the Spring Festival, maintaining a similar daily transaction volume compared to last year [1] - Shanghai, Wenzhou, and Jinan led the transaction volumes with 13,600 square meters, 10,800 square meters, and 10,100 square meters respectively [2] - The overall new housing market remained stable, with some developers actively promoting sales through discounts and special offers during the holiday [3][4] Second-Hand Housing Market - There was a noticeable increase in viewings for second-hand homes in the latter half of the holiday, driven by pent-up demand [3] - The second-hand housing market is expected to see a wave of signings as demand is gradually released post-holiday [4] Developer Activities - Developers are beginning to fulfill their sales targets for the new year, with some cities experiencing significant increases in land auction prices [5] - The market is anticipated to see a "small spring" recovery in March, as developers are expected to offer competitively priced products to meet sales goals [5] Market Outlook - The real estate market is viewed as entering a critical year for stabilization, with a focus on controlling inventory and improving supply quality [5] - The upcoming "Two Sessions" will bring attention to specific measures aimed at stabilizing the market, with long-term strategies outlined in the 14th Five-Year Plan [5]