新华鲜报丨乐享消费！节日支付数据看热气腾腾中国年

Core Insights - The Chinese consumer market showed strong growth during the 2026 Spring Festival, with payment transactions increasing significantly compared to the previous year, indicating robust economic vitality [1] Group 1: Consumer Spending Trends - During the Spring Festival from February 15 to February 23, UnionPay and Wanglian processed 39.302 billion transactions amounting to 13.12 trillion yuan, with daily transaction volume and value increasing by 37.45% and 19.26% respectively compared to 2025 [1] - Hainan's duty-free shopping reached 2.72 billion yuan, a 30.8% increase from last year, showcasing the popularity of duty-free shopping among tourists [1] - WeChat Pay and Alipay reported over 20% growth in offline transactions for travel and entertainment categories, reflecting heightened consumer enthusiasm [1] Group 2: Policy and Financial Support - Various government departments launched the "2026 Spring Festival Special Activity Plan" to stimulate consumption, optimizing personal consumption loans and service industry loans to lower costs and boost business vitality [2] - Financial institutions introduced "Spring Festival consumption packages," with initiatives like ICBC's "New Spring Digital Consumption Platform" and Agricultural Bank's "Rural New Year Goods Festival" aimed at enhancing consumer services [4] Group 3: Technological and Internet Platform Contributions - Internet platforms are actively participating in boosting consumption, with initiatives like Qianwen App's 3 billion yuan "Spring Festival Treat Plan" and Yuanbao App's 1 billion yuan cash red envelope campaign [6] - The peak of online payments reached 144,700 transactions per second during the New Year's Eve to New Year's Day period, marking a 7.18% increase year-on-year [6] - Foreign tourists showed a significant increase in spending, with daily transaction volume and value for overseas visitors growing by 78.10% and 44.33% respectively compared to last year [6]