春节不打烊，部分购房者提前出手

Core Insights - The overall real estate market during the Spring Festival period (February 15-23) exhibited a typical "holiday mode," with both new and second-hand housing transaction volumes in key cities at seasonal lows due to factors such as holiday travel and temporary suspension of online signing in some cities [1][4] - A total of 100,000 square meters of new residential properties were signed in 21 key cities during the Spring Festival, showing a year-on-year stability in daily transaction volume [1][4] - Major cities like Shanghai, Wenzhou, and Jinan led in transaction volumes, while cities like Nanning and Qingdao experienced significant year-on-year growth due to low base effects [1][2] New Housing Market - The new housing market saw a total transaction area of 10,000 square meters during the Spring Festival, with Shanghai at 13,600 square meters, Wenzhou at 10,800 square meters, and Jinan at 10,100 square meters leading the way [2] - Some developers actively promoted sales during the holiday, offering discounts and special offers to attract buyers, which contributed to a slight increase in foot traffic and sales in certain projects [3][4] Second-Hand Housing Market - The second-hand housing market showed signs of recovery in the latter half of the holiday, driven by pent-up demand and promotional activities [3] - The overall sentiment in the core cities suggests a potential "small spring" recovery, with expectations of increased transactions as the holiday effects fade [4] Developer Strategies - Developers are beginning to set performance targets for the new year, with many expected to launch competitive products in March to stimulate sales [5] - The market is anticipated to see a surge in promotional activities as developers respond to the need for improved sales performance following a lackluster start to the year [5] Market Outlook - Analysts predict that 2026 will be a critical year for the real estate market to stabilize, with a focus on policies aimed at controlling supply and reducing inventory [5] - The upcoming "Two Sessions" will bring attention to specific measures that could impact the real estate sector, with a long-term focus on high-quality development as outlined in the 14th Five-Year Plan [5]