Reddit vs. Snap: Which Social Media Ad Stock Has an Edge Now?

Key Takeaways Reddit's Q4 ad revenue jumped 75% as ARPU rose 42% and DAUs grew 19% year over year. RDDT's AI-powered Max campaigns drove up to 27% more conversions with lower costs. Snap's Q4 ad revenue rose 5%, but DAUs fell by 3 million quarter over quarter. Reddit (RDDT) and Snap (SNAP) are leading social media platforms that monetize user engagement through digital advertising. While RDDT is an emerging social media platform, gaining traction with community-driven advertising, Snap focuses on visual mes ...