从“老外”到“老乡”,他们为何到中国过年?
Xin Lang Cai Jing·2026-02-24 20:22

Core Insights - The article highlights the increasing interest of foreign tourists in experiencing the Chinese New Year, driven by cultural immersion and favorable travel policies [6][7]. Group 1: Cultural Experience - Foreign tourists are engaging deeply with traditional Chinese customs during the Spring Festival, such as participating in local festivities and cultural performances [2][3]. - The appeal of non-material cultural heritage activities, like lantern parades and dragon dances, significantly attracts foreign visitors [2]. - The experience of local cuisine and cultural storytelling enhances the overall travel experience for international tourists [4]. Group 2: Travel Trends - Data from Ctrip indicates that by 2026, the number of inbound tourists to 12 county-level cities in China is expected to double compared to 2025, reflecting a trend of deeper exploration into smaller cities [3]. - The trend of inbound tourism is shifting from coastal cities to inland and border regions, indicating a broader distribution of tourist interest [8]. Group 3: Policy Impact - The implementation of visa-free policies for citizens from 50 countries has facilitated easier travel to China, contributing to the surge in foreign visitors during the Spring Festival [6]. - The overall travel experience during the Chinese New Year has been positively received, with many businesses remaining open and providing services that cater to tourists [6]. Group 4: Future Opportunities - The World Travel and Tourism Council predicts that by 2035, China's international tourist spending will reach approximately 1.5 trillion RMB, indicating significant growth potential in inbound tourism [8]. - Experts suggest enhancing the quality of tourism products and services, as well as improving operational capabilities during holidays, to better serve both local residents and foreign tourists [8][9].