江苏人春节开车出游最爱去哪

Core Insights - The Jiangsu self-driving tourism market during the Spring Festival is characterized by high proportion, high traffic, and high growth, with self-driving accounting for nearly 80% of total travel volume in the province [1] - Daily exit flow on highways reached 3.42 to 3.59 million vehicles, a year-on-year increase of 4.5% and a 44% increase compared to regular days, setting a historical record for road network traffic during the Spring Festival [1] Group 1: Market Dynamics - The average daily flow at provincial boundary passages on national and provincial roads was 1.809 million vehicles, with highways accounting for 67% (1.211 million vehicles) [1] - The highest daily flow at the Su-Wan provincial boundary reached 806,000 vehicles, making it a core hub for cross-province self-driving [1] - Cross-province self-driving flow between Jiangsu, Zhejiang, and Shanghai ranks among the highest in the country, with Nanjing, Suzhou, and Wuxi as key departure cities [1] Group 2: Visitor Demographics - The top 10 sources of out-of-province self-driving visitors to Jiangsu are Anhui, Shanghai, Shandong, Zhejiang, Henan, Guangdong, Beijing, Hebei, Liaoning, and Shanxi [2] - The top 10 destinations for Jiangsu residents traveling out of the province include Zhejiang, Anhui, Shanghai, Jiangxi, Fujian, Guangdong, Shandong, Hunan, Henan, and Hubei [2] - The post-90s generation constitutes the majority of self-driving tourists at 42.5%, an increase of 5.8 percentage points year-on-year, showing a preference for niche destinations and customized routes [2] Group 3: Consumer Behavior - Orders for high-quality homestays increased by 12.6% year-on-year, with rural and hot spring homestays becoming popular [3] - Rural experience consumption (folk experiences, farmhouse meals) grew by 9.7%, indicating a closer integration of rural cultural tourism resources with self-driving travel [3] - The proportion of self-driving trips using new energy vehicles reached 32.1%, a significant increase of 12.1 percentage points from 2025, driven by improved charging infrastructure [3]