善借东风培育新动能

Core Insights - The traditional Sichuan cuisine industry is adapting to changes such as instant retail demands, e-commerce innovations, and international challenges, showcasing a path of innovation while maintaining its cultural essence [1][3] Group 1: Industry Transformation - The conflict between the "minute-level fulfillment" demand of instant retail and the traditional "slow supply" of Sichuan cuisine requires dual solutions through product innovation and supply chain acceleration [1] - Companies like Pixian Douban Co., Ltd. have developed convenient products like pre-chopped Pixian Douban to meet instant consumption needs, while others like Tianwei Food Group are utilizing quick-freezing technology to preserve taste and build cold chain systems [1] Group 2: E-commerce Integration - E-commerce's "precise reach" can effectively address the challenges of traditional Sichuan cuisine companies in new product development and market feedback, helping to reconstruct the R&D-marketing-production closed loop [2] - Companies such as Dandan Pixian Douban Group are launching new products through live streaming channels, reducing costs and building customer bases, while Yang Guofu Group is using data to align production with consumer preferences [2] Group 3: International Expansion - The challenges of "standard barriers" and "cultural adaptation" in the international market require collaboration between government and enterprises for effective solutions [2] - The government should establish public service systems to assist companies with qualifications and customs issues, while enterprises need to adapt Sichuan flavors to fit overseas markets [2] Group 4: Future Outlook - The transformation practices in the Sichuan cuisine industry demonstrate that embracing new business models and optimizing products and supply chains can revitalize traditional industries [3] - With the implementation of relevant policies, the Sichuan cuisine industry is expected to preserve cultural heritage while fostering new growth, serving as a model for upgrading other traditional industries [3]