Group 1 - The core idea of the article revolves around the emergence of "substitute economy" during the Spring Festival, highlighted by UU Run's introduction of services like "home visit for New Year greetings" and "couplet posting" [2][3] - UU Run launched the "home visit for New Year greetings" service on February 9, with initial offerings including "buying and delivering gifts," "asking for red envelopes," and "performing three kowtows," with prices reaching up to 999 yuan for 2 hours [2] - After the removal of the kowtow service on February 11, the pricing was adjusted to 199 yuan for 2 hours, 249 yuan for 3 hours, and 299 yuan for 4 hours, with a maximum duration of 10 hours priced at 599 yuan [2] Group 2 - The demand for substitute services has been growing, with various offerings like "substitute matchmaking" and "substitute friend gatherings" gaining popularity during the holiday season [3][4] - A notable example includes a young woman seeking a substitute for a matchmaking event, highlighting the willingness of consumers to pay for such services, with prices ranging from 50 yuan to 200 yuan per hour for different types of substitute services [4] - The rise of substitute services reflects a broader trend in consumer behavior, where individuals seek to alleviate social pressures and efficiently manage their personal affairs, indicating a diversification in consumption patterns [5]
跑腿平台试水春节“替身经济”
Mei Ri Shang Bao·2026-02-24 22:23