这个春节 成都吸睛又吸金

Core Insights - Chengdu's consumer market experienced a strong start post-Spring Festival, with total online and offline consumption reaching 631.7 billion yuan, a year-on-year increase of 10.3% [3] Group 1: Consumer Market Performance - All shopping districts in Chengdu reported increases in both foot traffic and sales during the Spring Festival, with the total foot traffic in 11 monitored districts reaching 20.9 million and total sales amounting to 4.88 billion yuan [4] - The iconic Chunxi Road shopping area attracted over 10 million visitors and generated sales of 2.68 billion yuan, driven by the "Spring Six Treasures" event that combined traditional customs with modern technology [4] - Chengdu's 215 featured commercial streets attracted 37.875 million visitors and achieved sales of 6.51 billion yuan during the nine-day holiday [4] Group 2: Events and Activities - Over 600 events were organized during the Spring Festival, with 45 key activities attracting 14.569 million visitors and generating 1.1 billion yuan in consumption [5] - Notable events included the "New Year Theme Activity" at Jiezi Ancient Town, which drove 400 million yuan in consumption, and the "Chess Encounter" event at Times Outlet, contributing 130 million yuan [5] Group 3: Policy Support - The "old-for-new" vehicle and appliance replacement policies significantly boosted consumer activity, with applications for vehicle replacements reaching 25,600 and appliance replacements totaling 1.181 million, driving consumption of 4.396 billion yuan and 4.53 billion yuan respectively [6] - Chengdu's new energy vehicle purchase subsidies and the expansion of the appliance replacement policy to include additional categories are expected to further stimulate consumer spending [6] - A prize invoice initiative attracted over 1.139 million participants, with a total fund of 21 million yuan allocated for the program, enhancing consumer engagement [7]