这个藏在川西的小众目的地 春节假期从银幕火到现实

Core Insights - The 2026 Spring Festival travel market is experiencing significant growth, with various trends emerging, including county tourism, AI booking services, and an increase in overseas visitors [3][4][7]. Group 1: County Tourism - County tourism has seen explosive growth during the Spring Festival, with many small towns and counties becoming popular travel destinations due to unique cultural activities and local cuisine [4]. - Data from Tuniu indicates that experiential tourism, such as intangible cultural heritage tours and traditional customs, has significantly increased, with Sichuan's Liangshan ranking among the top 10 domestic travel destinations [4]. - Hotel occupancy rates in numerous county towns have surged, reflecting a historical high in travel activity during the holiday [4]. Group 2: AI Booking Services - AI-assisted travel services have become a new trend, with AI travel order volumes increasing by over 800% during the Spring Festival compared to pre-holiday levels [5]. - The demand for AI ticket booking services has surged, with order volumes increasing more than 24 times, particularly for popular destinations like Emei Mountain and Huangshan [5]. Group 3: Film-Related Travel - The release of popular films has spurred interest in "traveling with films," with significant increases in hotel bookings at filming locations such as Ganzi Prefecture and Xinjiang [6]. - Ganzi's Jiulong County, a key filming location for the movie "Fast Life 3," has seen a substantial rise in visitor numbers, with special promotions for movie ticket holders [6]. Group 4: Inbound Tourism - The influence of Chinese culture is attracting more foreign tourists, with inbound flight bookings increasing nearly tenfold during the Spring Festival [7][8]. - Chengdu has emerged as a top destination for inbound tourists, receiving 77,000 visitors during the holiday, a 47.2% increase year-on-year [8]. - Foreign tourists are expanding their travel radius within China, with bookings covering 107 cities, including Dazhou in Sichuan [8].